Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.

A face mask and eye patches infused with mandelic acid, lacobionic acid, and "hydrolised pearl extract" which is what happens when pearls get zapped with gentle acid to to release their amino acids, peptides and trace minerals, inlcuding zinc and calcium.

Read the full article Buisness of Fashion: The Brands Taking Boomers Back to Their Punk Roots