The hospitality sector is pioneering a new approach to strategic partnerships with wellness and fitness brands, as well as branded products available for purchase via on-site retail spas, shops, and more.

Hotel ZaZa has taken a product-centric approach through its ZaSpa partnerships, particularly with skincare brand KNESKO. The hotel's "Catch the Glow" treatment integrates KNESKO's gold-infused serums with traditional spa services, combining citrus-amber body polish, hydrating treatments, and full-body massage.

Read the full article Forbes: Fitness Studios And Spas Are The New Hotel Boutiques