After decades in beauty, KNESKO founder Lejla Cas thought she understood self-care. Motherhood reshaped it entirely—turning routine into ritual, and beauty into something far more personal.

This week’s Motherhood Identity Series, Lejla shares how becoming a mother reshaped her relationship with beauty, why ritual became non-negotiable and what it looks like to raise daughters while actively unlearning the very standards so many of us grew up with.

Read the full article The Mothers Chapter: The Motherhood Identity Series with KNESKO founder Lejla Cas