OUR FOUNDER

LEJLA CAS

KNESKO founder, Lejla Cas, is a true original who resists easy categorization. She’s a Reiki Master, internationally-renowned celebrity skincare specialist, esthetician, makeup artist, businesswoman, entrepreneur, mother, wife, friend, teacher, and healer—all these things and more. From her childhood in Australia to her life as a globe-trotting entrepreneur, her story is truly inspirational and very much a part of KNESKO’s global success.

LEJLA’S STORY

And KNESKO’s Past, Present, and Future

After more than 12 years in the skincare industry, I launched KNESKO Skin in 2012. Starting my own brand was a natural progression. I always knew I wanted to create something bigger than myself; to empower women and men, and to have a real impact on the world. As clear as the intention was in my mind, the path wasn’t always so clear. But I always knew that if I kept my eyes and my heart open, I would discover how to get there on the way.

I began working in the skincare business in my adoptive home of Australia in 2000. My family settled there in 1996 after my country was torn apart in the Bosnian War. My early childhood was harrowing, to say the least, but moving to Australia offered a chance for my entire family to finally feel safe and stable. For everything that we went through, my family’s strength and perseverance fostered the mindful, hard-working, purpose-driven woman I grew up to be.

At some time in 2002 with my skincare career well underway, I was introduced to Reiki and began using it to help keep me balanced and grounded in my daily life. Fascinated with crystals and their metaphysical healing powers, I dreamed of creating a company based on the principles of my greatest love: energy work, skincare, and crystals. I started to see that my career path could take on a deeper meaning and purpose if I could share those benefits with others and inspire them to reach new heights. With my ambition newly recharged, I came to the United States in 2007 on a work visa, and I never looked back. 

In my first years in the U.S., I worked for leading international cosmetic brands while continuing to see private clients for skincare and makeup services. I was constantly traveling all over the country for work—40 states, to be exact! I saw thousands of stressed-out clients who said the same thing—that they felt they had no time for themselves. I suddenly realized that I felt the same!

I knew it was time to start following the advice I had been giving to others: I needed to find balance. I needed to give my relationships, family and myself the same level of respect and care that I put into my professional life.

So, I made a few simple lifestyle changes. I began masking and meditating in my hotel rooms after long flights. I delved deeper into my energy healing work, using crystals and Reiki to align my chakras. And it worked! With my heart open and my mind at rest, I realized that not only did I feel better, but I actually looked better. It was then that I discovered what would be KNESKO’s fundamental truth: beautiful skin starts from within.

I was inspired to use this concept to help my clients achieve that same balance. My guiding belief is that to pave the way for true, lasting beauty, you must connect with your being, both inside and out. I had found my calling—luxury face masks that would unify mind, body, and spirit with nurturing ingredients and the intuitive power of gemstones and minerals. 

After some fearful but thrilling planning, my husband and I dove in headfirst and registered KNESKO as a company in 2012. We took the money we had saved for our “dream wedding” and invested in building our dream business from the ground up and giving it the name KNESKO—an amalgamation of our last names, representing unity and creativity. 

It wasn’t long before we developed our first two products: Nano Gold Repair Face Masks and Diamond Radiance Diamond Face Masks, using our garage as a warehouse, and assembling each product by hand. Each shipment felt like its own miraculous accomplishment—until finally, our “big break” came in the most unexpected, but incredible, way…

One ordinary day, the Spa Director from The Four Seasons Beverly Wilshire on Rodeo Drive—the hotel from Pretty Woman—called me. Their lead esthetician had tried our masks, and loved them! I knew immediately we were on the verge of something big.

The rest is history. 

Now, years later, KNESKO continues to expand in 5-star spas, exclusive resorts, luxury retailers, and among an ever-growing and loyal customer base worldwide. And we have big plans to grow our lifestyle brand with new innovations, gorgeous products, and transformative experiences within the skincare and wellness industry. 

Still, KNESKO remains a family-owned and operated business. At my Los Angeles home, life is mellow and quiet, and I try to immerse myself in nature as much as possible. With my active business life and travels, I truly cherish my time at home with my husband, my daughters, and our rescue dog Jade (like the gemstone!). I really enjoy just laying low and being as involved and present with my family as possible before it’s time to get back to work.

We hope you’ll continue to follow us on this exciting journey and evolve with us along the way.

To learn more about me and KNESKO’s journey, follow us on Instagram @kneskoskin and @mrsknesko.

With love, 

Lejla

LEJLA’S SKINCARE

Learn Skincare Tips from the Best

I take KNESKO’s principles to heart and incorporate our products into my skincare regimen every day. As a businesswoman, wife, and mom to my two adorable girls, I am always busy. But I make it a priority to take some me-time every day to renew my mind, body, and spirit so I can put my best self into the world. The more time I take for my own health and wellness, the more everything in life seems to work out.

I begin every day with a 15-minute meditation in which I perform affirmations and set the day’s intentions. I often multitask—I do my meditation in the shower! I take one full hour every Sunday to do a KNESKO mask. After I apply the treatment, I meditate and reset my intentions for the upcoming week as the GEMCLINICAL® technology penetrates my skin and stimulates my chakras for optimal healing from the inside out.

When I’m feeling low or uninspired throughout a day, I make a conscious effort to connect with myself. Sometimes I even set reminders on my calendar, to just take a minute to breathe. On those days when I put myself last, I really see and feel the difference in how I feel and how I look. It’s during those moments I feel stronger than ever about my message with KNESKO: that practicing self-love and care is the most effective way to become the best version of yourself—the version that radiates both inner and outer beauty.