And KNESKO’s Past, Present, and Future
After more than 12 years in the skincare industry, I launched KNESKO Skin in 2012. Starting my own brand was a natural progression. I always knew I wanted to create something bigger than myself; to empower women and men, and to have a real impact on the world. As clear as the intention was in my mind, the path wasn’t always so clear. But I always knew that if I kept my eyes and my heart open, I would discover how to get there on the way.
I began working in the skincare business in my adoptive home of Australia in 2000. My family settled there in 1996 after my country was torn apart in the Bosnian War. My early childhood was harrowing, to say the least, but moving to Australia offered a chance for my entire family to finally feel safe and stable. For everything that we went through, my family’s strength and perseverance fostered the mindful, hard-working, purpose-driven woman I grew up to be.
At some time in 2002 with my skincare career well underway, I was introduced to Reiki and began using it to help keep me balanced and grounded in my daily life. Fascinated with crystals and their metaphysical healing powers, I dreamed of creating a company based on the principles of my greatest love: energy work, skincare, and crystals. I started to see that my career path could take on a deeper meaning and purpose if I could share those benefits with others and inspire them to reach new heights. With my ambition newly recharged, I came to the United States in 2007 on a work visa, and I never looked back.
In my first years in the U.S., I worked for leading international cosmetic brands while continuing to see private clients for skincare and makeup services. I was constantly traveling all over the country for work—40 states, to be exact! I saw thousands of stressed-out clients who said the same thing—that they felt they had no time for themselves. I suddenly realized that I felt the same!