Clean, Clean, Clean is the theme for the brand launches this week, from fragrance to color and wellness. The brand that revolutionized skincare by bridging science and spirituality has launched an Amethyst Hydrate Collection featuring natural collagen hydrogel masks made with Reiki-charged amethyst gemstones and proprietary Gemclinical technology. Face, eye, and lip masks are accompanied by an amethyst gemstone roller to help sculpt and relax.