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When Should I Apply Face Serum?

KNESKO Charcoal Masks

Did you know there’s a correct “order of operations” when it comes to applying skincare products? The goal is to layer each product in the right order so your skin can drink up the ingredients and provide a real, visible change in your skin. You know that cleanser comes first, and maybe you already learned that thick moisturizers and oils are the final step, but when do you apply serum? We’re covering everything you need to know.

What Is Face Serum?

Face serum is the MVP of your skincare routine. It contains highly concentrated nutrients, hydration-boosting ingredients, and antioxidants to enhance your skin health. Many people skip out on using face serums—perhaps because they aren’t sure when or how to apply them—but they're the powerhouse of any regimen.

Unlike your average moisturizing cream or lotion, face serums have a light consistency. And thanks to their silky viscosity and potent formulas, they easily glide onto skin to target specific skincare concerns. Whether you're dealing with fine lines, uneven skin tone, or irritation, using the right serum formula will fast-track your beauty goals.

When Do You Apply Serum in Skincare?

The rule when applying skincare products is to go from thinnest to thickest consistency. That said, you should apply serum after toning. Here’s a guide to applying serums in the right order.

1. Cleanse: Begin by cleansing your face to remove any makeup, dirt, or impurities, and then exfoliate if necessary. It might be tempting to skip washing your face on a busy morning, but cleansing is essential to remove any buildup.

2. Toner: Next, apply toner across your face, paying particular attention to your cheeks, chin, nose, and neck. There are different types you can try, ranging from gentle toners that rebalance pH levels to astringent toners that tackle pores, to hydrating toners that plump.

3. Serum: After those opening acts, it’s time to apply the star of the show! In the morning, reach for an antioxidant-rich serum like KNESKO’s Rose Quartz Antioxidant Serum or Diamond Radiance Serum. For evenings, apply the Black Pearl Resurfacing Serum or Gold Repair Serum.

4. Moisturizer: Let your serums settle onto the skin for 15 to 30 seconds, then follow up with your preferred moisturizer and (optional) eye cream. You can also use a mask at this time, like KNESKO’s premium collagen face masks formulated with real gemstones.

5. Sunscreen: If daytime, follow up with your preferred SPF. We recommend a broad-spectrum sunscreen with an SPF of 30 or higher.

    How Much Serum Should You Apply?

    Less is more when it comes to serums, and most only require a few drops. To start, use a pea-sized amount or three to four drops of serum to lightly coat your face and neck. Instead of slathering on your serum, use your fingertips to gently glide the serum across your face and neck.

    Pro Tip: To amplify your skincare benefits, use a gemstone roller—like our dual-ended Green Jade Gemstone Roller— to push the serum outwards and upwards until it's evenly distributed. This has a nice sculpting effect while soothing your senses. You deserve it! 

    Unlock the Benefits of Face Serum

    If your skincare ritual revolves around cleansing, toning, and moisturizing, consider this your sign for an upgrade. Face serum is your secret to a spa-worthy experience—and it's one of the best products to revitalize, rebalance, and rejuvenate your skin.

    At KNESKO, our holistic face serums revitalize your skin with clinically proven ingredients. Charged with healing Reiki Energy, they also rejuvenate your spirit and promote the ultimate form of self-love. Upgrade your skincare routine and nourish your skin with KNESKO.

    Read Next: How Does A Face Serum Work?

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