We are thrilled to share that KNESKO has achieved the prestigious Positive Luxury Butterfly Mark, an internationally recognized certification that reflects our unwavering commitment to sustainability, transparency, and ethical luxury. This process was no small feat, requiring years of rigorous work to evaluate and enhance our practices across all areas of our business.
“We’re so proud to receive the Butterfly Mark. We believe skincare and wellness go hand in hand, and this certification reflects our commitment to creating products that care for both people and the planet,” says Lejla Cas, co-founder of KNESKO. “This milestone is proof that true luxury can be both ethical and impactful.”
From ingredient sourcing and supply chain transparency to environmental impact and ethical governance, we made changes to meet every sustainability standard with the goal of creating meaningful, lasting change for both people and the planet.
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What is Positive Luxury and the Butterfly Mark?
Positive Luxury is the leading authority on sustainability among luxury brands across all industries, including beauty, fashion, jewelry, beverages, and beyond. The organization's goal is simple and clear: to drive measurable, positive change that betters our Earth and improves health and safety for consumers.
Founded in 2011, Positive Luxury has created a one-of-a-kind approach to sustainability through their Butterfly Method, a rigorous framework grounded in global agreements, international standards, and forward-thinking sustainability practices. When you see the Butterfly Mark, you know you’re supporting a brand that’s leading the way in shaping a sustainable future for luxury.
What makes Positive Luxury and its Butterfly Mark even more of an impressive feat is that it’s not a one-time achievement. Brands undergo reassessment every two years to ensure continuous improvement and alignment with evolving global standards.
KNESKO’S Positive Luxury Journey
Achieving the Butterfly Mark required us to really hone in on one of the most critical areas in skincare: ingredient safety and sustainability. The U.S. cosmetics regulatory landscape is considered less stringent compared to international standards when it comes to these factors. In many cases, it’s up to the individual brand to create and uphold their own set of standards. Through the Butterfly Method, we embraced our goal to lead with integrity and accountability.
The Challenge
As a smaller, independent business with a global supply chain, we faced unique challenges:
- Navigating varying ingredient restrictions across countries
- Limited leverage to impose demands on suppliers
- Gaps in visibility across some segments of our supply chain
To meet these challenges, KNESKO implemented a series of targeted initiatives with support from Positive Luxury:
- Developed a robust Environmental Management System (EMS) policy and measurable goals to improve environmental performance across our supply chain.
- Created a dynamic blacklist of prohibited ingredients, regularly reviewed by our leadership team to ensure compliance with evolving standards.
- Established transparency as a cornerstone of our strategy by openly disclosing all product ingredients to our customers.
- Our distribution warehouse utilizes 100% renewable energy.
- We’re actively working on reducing non-recyclable packaging materials by swapping in sustainable FSC paper.
Gold Repair Collagen Face Mask
The Results
Our commitment to these actions has delivered measurable outcomes and positioned KNESKO as a leader in sustainable luxury. The process has allowed us to align even more with our core values of integrity, transparency, and care for both people and the planet.
- Enhanced trust and collaboration within our supply chain, improving supplier relationships and visibility into sourcing practices.
- Greater transparency, safeguarding customer health while promoting ethical production processes.
- Elevated safety standards, ensuring our products exceed regulatory requirements and reflect our commitment to protecting both people and the planet.
- Improved our social and governance pillars, reinforcing our commitment to valuing employees, fostering ethical treatment, and supporting human rights.
Why Positive Luxury Matters
The Butterfly Mark is not merely a certification; it’s a living label that drives continual improvement. In that sense, achieving this goal wasn’t a one-and-done process for us. Rather, it’s a continuation of our commitment to sustainability, accountability, and transparency. And it’s a reflection of our promise to lead the way in creating luxurious skincare products you can feel good about using every single day.
Learn more about Positive Luxury standards.
